Viticulture
At Winegrowers of Ara we have adopted our viticultural techniques to the physical environment. High vine densities and low yields - comparable to prestigious Old World viticultural regions - are a notable feature of our approach.
Winemaking
Carefully tended, close planted vines, when married with small batch, non-interventionist winemaking, amplify and refine the quality and distinctiveness of the renowned Marlborough sauvignon blanc and pinot noir varieties.
At Ara, we are working to fuse the finest of traditional and modern winemaking, forging new and elevated expressions of classic Marlborough styles: accessible, elegant and food-friendly wine styles for discerning wine lovers.
Marketing
Contemporary brand identities of real substance, derived from the realities of growing grapes and making wine at Ara, complete our ambition to shape a new legend in wine.
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